Amanda Etches-Johnson is the Head, Discovery & Access at the University of Guelph Library, where she spends her time thinking about and guiding teams and projects that are focused on improving discovery and access and making the overall library user experience better. She is also half of INFLUX, a user experience consultancy that helps libraries design amazing user experiences. In her role as adjunct faculty member at the Faculty of Information & Media Studies at The University of Western Ontario, Amanda teaches grad students about social media literacies & affordances. Amanda frequently writes and presents about web design & usability, user experience practices and trends, emerging technology, and social media. She tweets @etches and blogs intermittently at blogwithoutalibrary.net.